In order to encourage participation with any online event, story, video, etc. we’ve made it easy to share or announce our approval. But it’s also too easy. In the open crowdsource community, on any given platform, if the only assertion from other members is “ I like it”, discussion come grinding to a halt. We’ve stopped thinking.
Then there are those who will "game the system" just going for the big numbers. Even aside from the gamers, 100,000 likes for a brand page does not automatically translate into anything real; one "like" is a very long way from, "I'm buying it".
