Crowdsource platforms come and go. The more established and productive ones do the opposite of this:
1. don’t update your news channel/blog regularly
2. don’t showcase winners or winning solutions (with respect to NDAs)
3. cancel projects or extend deadlines
4. show winning solutions without explaining why they won
5. don’t hire experienced creative experts* to manage even your uncurated platform
2. don’t showcase winners or winning solutions (with respect to NDAs)
3. cancel projects or extend deadlines
4. show winning solutions without explaining why they won
5. don’t hire experienced creative experts* to manage even your uncurated platform
*Can you manage the platform effectively if you’ve never been on the “creators/participants” side?
next up: How to get the most out of your crowd.
