No client does, ever. if a brief can generate 1200 viable, actionable solutions then the brief is wrong.
You’ve heard it all before, if you don’t state the problem clearly enough you’ll never get the right answers.
For the sake of privacy and respect for the platform. I will keep the link unpublished.
The crowd on this particular site is livid with the choice of winning solution. It’s an open crowd working on a high profile (local) project. The solution was universally panned and the client never actually adopted it.
This will happen. Even in fully functioning ad agencies on the ground. It just happens a 1000 time less often and hardly raises the ire of it’s creative employees. They are on a payroll after all.
Keep your crowds happy. Reveal a short list and explain why the winning solution won. ( I know, I'm repeating myself, but I think it's important. I also understand the sensitivity the client/brand may have to releasing all the solutions with regards to IP and proprietary details, but in most cases the intellectually property belongs to the participant unless they are compensated for the winning result)
