Wednesday, July 6, 2011

When the madding crowds produce maddening results.

The more people you ask for an opinion, the further away you get from innovation. You just end up with one big hammer pounding the same old nail.

I’m watching the development of symbols/logos on a crowdsource platform that’s posed a very difficult but high profile assignment. Over 8000 posted results, but with only a handful that are actually thoughtful and unique. The vast majority simply replicate what's already been done.

What does this tell us about the open crowd? They need a lot more managing and guidance for better results.

(also see the car that Homer built "The Homer")