(This is not a complete list of course. I've complied some of these thoughts based on personal experiences with un-curated crowdsourced sites calling for creative solutions to marketing and advertising challenges.)
Insight Mining:
-In depth review of all solutions: Looking past the execution to discover the creators true intention and how that might inform the client and provide real insight to their brand.
Crowd Control:
-Active role in maintenance of the forums: leading discussions, making requests and offering general guidance.
Feedback Generation:
-Assessing solutions based on client brief: This may come down to a simple checklist that both creators and community managers can see and use, before and during the development process.
Creative referee:
-Above and beyond offering feedback, the community manager must determine what solutions may have been compromised by other creators or may not be the sole intellectual property of the creator who offered the solution. Even if the contest is hidden or “blind” it would be valuable both the creator and client to restrict some solutions for upload until certain conditions are met.
