By definition, crowdsource platforms deal in numbers. Big numbers. Offering clients hundreds if not thousands of solutions for any given brief! Really! (Check out over 6000 logos and counting here - again I'm using the global initiative to find a symbol to represent "Human Rights Protection and Promotion" as an extreme example.)
Is it even possible to have more than a half dozen real, actionable ideas for any given brief? I suppose it depends on the brief's objective: is it a product innovation, YouTube vid content, logo, print ad?...etc. As an old school creative developer who stills works with writers and account people to solve creative briefs, we rarely come up with more than a dozen directions and very rarely present more than 3 to client. Peer review and even formal focus groups are very much part of that process too.
Choosing the right idea amongst several is a skill in itself. That's how creative directors do their job. How do you do it right when the numbers get so big? The danger is moving off brief towards something that may be very cool, but not the right thing to do for the brand.
