Tuesday, August 30, 2011

The Crowdsourcing numbers game.




There seems to be a sense of pride for some platforms when they announce the stats of their community.

One contest actually boasted that it had over 15,000 logo ideas. The reality is, in this case, that they really had less than 10 that had any merit (as determined by there professional curators and client). So what’s the point of talking about your “big” numbers? Does it attract clients?

If big numbers attracts more clients it may just start to scare away your crowd. Participants often invest many hours in a crowdsourced project. The more participants, the less chance of a payday. It’s simple arithmetic.