Thursday, August 4, 2011

The Co-creation Bandwagon is in town

Let’s just co-create everything. Open our arms to the community and embrace ideas from the masses. It may sound noble and courageous, but we need to be careful when inviting the "community" to participate in creative endeavors just because they can. The democratization of everything can lead to nothing: When you add up all the opposing opinions, similar positions and various ideas of individuals in a community it becomes a homogenizing force and can produce some very boring results. True co-creation takes a lot more effort than a simple invitation to participate and needs to be curated by those that have vision.