Monday, May 2, 2011

Tapping the crowd for their best holiday snaps.

Developing a multi-media campaign to promote tourism:

I turned to the on-line community in search of the most unique and relevant photographic imagery of the province, sorting through over 11,000 photos.

It seemed like a natural thing to do. When working on developing some concepts for New Brunswick Tourism, it occurred to me that some of the most spirited and passionate photography is on the harddrives of those that had already visited the province. You can't compare the technical quality of snap shots to the portfolios of professionals, but sometimes you can get exceptional storytelling and passion in them. You just have to look at a few thousand first!

(this campaign direction never went further, but the possibilities of using crowdsourced -- and compensated -- imagery are exciting)